Articles in The 'content-optimization' Tag


July 27 2022

‘Best of’ Content Takes Over Google

by Chuck Forbes

Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.

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April 21 2022

What is Content Segmentation and How to Maximize It

by Andrew Wetzler

While your target audience may have some things in common, they aren’t a homogenous group. They may come from different backgrounds, represent different age demographics, and have various pain points. Ultimately, if you try to create a broad messaging strategy, you won’t be connecting with your audience in a meaningful way, especially when personalization is the new standard in marketing. The key to more targeted and successful marketing is content segmentation.

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October 5 2021

Is Google Rewriting Your Title Tags?

by Ashley Scharber

Over the last several months there’s been a lot of talk in the SEO community about Google showing different title tags in the search engine results page than what website owners provide as their HTML title element.

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