Calling all marketers! Google’s recent shift from Universal Analytics (UA) to GA4 is a game-changer for site analytics tracking. With UA being sunset on July 1st, it’s time to level up your marketing strategy with GA4.
If you’ve ever dabbled in blogging, designing a website, sending multimedia emails, or other activities that involve adding images to web pages or content, you’ve probably encountered a field for entering alt text. It’s actually pretty important for such a seemingly insignificant little box. Alt text for images serves several purposes, and there are good ways and not-so-good ways to write it. And in most instances, you should take the extra minute to fill it out when you set an image for a page.
When it comes to ensuring your website remains visible in search results, managing a WordPress site can be a challenging task. Below I will provide a brief overview of 3 WordPress plugins that will ensure you have the tools to properly manage your sites SEO.
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