Embarking on your journey to improve your website’s rankings on search engines can be an exciting, but daunting process. If you’ve just begun learning Search Engine Optimization (SEO), it’s hard to know where to begin with the large range of books, articles and videos dedicated to the topic.
That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:
Is anyone interested in what we have to say?
Is blogging worth it?
Is it time well spent?