Articles in The 'content-optimization' Tag


April 21 2022

What is Content Segmentation and How to Maximize It

by Andrew Wetzler

While your target audience may have some things in common, they aren’t a homogenous group. They may come from different backgrounds, represent different age demographics, and have various pain points. Ultimately, if you try to create a broad messaging strategy, you won’t be connecting with your audience in a meaningful way, especially when personalization is the new standard in marketing. The key to more targeted and successful marketing is content segmentation.

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October 5 2021

Is Google Rewriting Your Title Tags?

by Ashley Scharber

Over the last several months there’s been a lot of talk in the SEO community about Google showing different title tags in the search engine results page than what website owners provide as their HTML title element.

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September 14 2021

How To Improve Your Ranking In Search Engines

by Sam Figuera

Embarking on your journey to improve your website’s rankings on search engines can be an exciting, but daunting process.  If you’ve just begun learning Search Engine Optimization (SEO), it’s hard to know where to begin with the large range of books, articles and videos dedicated to the topic.

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