Articles in The 'content-optimization' Tag


January 9 2023

3 WordPress Plugins to help manage your website’s SEO

by Corey Pensky

When it comes to ensuring your website remains visible in search results, managing a WordPress site can be a challenging task. Below I will provide a brief overview of 3 WordPress plugins that will ensure you have the tools to properly manage your sites SEO.

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July 27 2022

‘Best of’ Content Takes Over Google

by Chuck Forbes

Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.

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April 21 2022

What is Content Segmentation and How to Maximize It

by Andrew Wetzler

While your target audience may have some things in common, they aren’t a homogenous group. They may come from different backgrounds, represent different age demographics, and have various pain points. Ultimately, if you try to create a broad messaging strategy, you won’t be connecting with your audience in a meaningful way, especially when personalization is the new standard in marketing. The key to more targeted and successful marketing is content segmentation.

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