Articles in The 'content-optimization' Tag


March 5 2021

Is Blogging Right for Your Organization

by Carla Presser

To Blog or not to Blog?

That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:

Is anyone interested in what we have to say? 

Is blogging worth it?

Is it time well spent?

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February 5 2021

Knowing When to Optimize Your Historical Blog Posts

by April Nelson

Blog posts can be a great way to drive organic traffic to your website and you may even find some posts among your website’s most highly visited pages. Over time however, blog posts tend to receive fewer impressions, generating fewer website visits. Consider updating older blog posts as part of your content optimization strategy. Updating blog posts for optimization can be more nuanced than “regular” web pages. “Optimization” or “updates” can refer to all elements of a post, including meta data, on-page copy, and related assets (images, video, etc.). Ultimately, it depends on the keyword, user intent tied to the keyword, and the content.

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November 2 2020

Tips on Ranking for Featured Snippets

by Michael Bergbauer

What are Featured Snippets?

Featured Snippets, or Answer Boxes, are formatted “card style” results from Google that provide users with succinct answers to search queries. The goal of Featured Snippets is to direct users to useful information quickly – reducing the need to skim content to pinpoint what they need. To create this type of result, Google pulls a short excerpt (snippet) from the ranking webpage’s content that it determines is relevant to the user’s query – no structured markup required.

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