Your website’s on-page content is one of the most important elements of your website. Not only does it inform your audience of what your company has to offer, but, if correctly configured, it informs search engines as well. This is why it’s vital that your website is following proper search engine optimization (SEO) practices.
SEOs have long struggled to get brands to embrace the fact that their homepages may not be the first way users encounter their websites. Search engines rank the most relevant page for each query and more specific or niche queries tend to align themselves best with deeper-level pages, not a brand’s homepage. What does that mean for website strategy? For one thing, it means that every webpage on your site should be treated like an “entry” point and incorporate:Read More