Articles in The 'content-optimization' Tag


November 2 2020

Tips on Ranking for Featured Snippets

by Michael Bergbauer

What are Featured Snippets?

Featured Snippets, or Answer Boxes, are formatted “card style” results from Google that provide users with succinct answers to search queries. The goal of Featured Snippets is to direct users to useful information quickly – reducing the need to skim content to pinpoint what they need. To create this type of result, Google pulls a short excerpt (snippet) from the ranking webpage’s content that it determines is relevant to the user’s query – no structured markup required.

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September 14 2020

Keyword Targeting Essentials For SEO

by Michael Bergbauer

There are several ways that you can improve the keyword targeting for a particular page. Some pages need more work than other pages, but some basic strategies apply regardless.

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July 12 2019

Tips to Lead Your Content Team Through a Digital Transformation

by Matt Crowley

The demands of Digital Transformation can unsettle even the most seasoned content team. In this recorded session from Conductor’s C3 2019 Conference, you’ll learn how NYU Langone Health & MoreVisibility have paved the way for content teams to emerge successfully from Digital Transformation initiatives – including the hospital’s own. Additionally, you’ll gain tips for specific changes you can make to help position your content team as leaders in your organization.

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