Articles in The 'content-optimization' Tag

August 23 2017

4 SEO Strategies Every Business Must Avoid

by Serina Fignole

Are you a marketer who relies heavily on SEO? Then this post is a MUST-read before preparing any future SEO strategies to help you avoid or eliminate tactics that were dead and buried years ago.

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August 15 2016

Establish a Foundation for your On-Page SEO Efforts

by Shanine Dorta

Your website’s on-page content is one of the most important elements of your website. Not only does it inform your audience of what your company has to offer, but, if correctly configured, it informs search engines as well. This is why it’s vital that your website is following proper search engine optimization (SEO) practices.

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February 11 2016

Customer-Centric Content Starts with More Than Just Your Homepage

by Khrysti Nazzaro

SEOs have long struggled to get brands to embrace the fact that their homepages may not be the first way users encounter their websites. Search engines rank the most relevant page for each query and more specific or niche queries tend to align themselves best with deeper-level pages, not a brand’s homepage. What does that mean for website strategy? For one thing, it means that every webpage on your site should be treated like an “entry” point and incorporate:Read More

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