When a reader decides to share your content, you have “earned” their attention, trust, and perhaps the attention of any followers or readers who might see or choose to engage with the shared content. However, they don’t call it “earned” attention for nothing!
Your website’s on-page content is one of the most important elements of your website. Not only does it inform your audience of what your company has to offer, but, if correctly configured, it informs search engines as well. This is why it’s vital that your website is following proper search engine optimization (SEO) practices.