Articles in The 'content-optimization' Tag


September 18 2017

The Power of Content: How to “Earn” Your Way into People’s Lives

by Serina Fignole

When a reader decides to share your content, you have “earned” their attention, trust, and perhaps the attention of any followers or readers who might see or choose to engage with the shared content. However, they don’t call it “earned” attention for nothing!

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August 23 2017

4 SEO Strategies Every Business Must Avoid

by Serina Fignole

Are you a marketer who relies heavily on SEO? Then this post is a MUST-read before preparing any future SEO strategies to help you avoid or eliminate tactics that were dead and buried years ago.

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August 15 2016

Establish a Foundation for your On-Page SEO Efforts

by Shanine Dorta

Your website’s on-page content is one of the most important elements of your website. Not only does it inform your audience of what your company has to offer, but, if correctly configured, it informs search engines as well. This is why it’s vital that your website is following proper search engine optimization (SEO) practices.

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