SEOs have long struggled to get brands to embrace the fact that their homepages may not be the first way users encounter their websites. Search engines rank the most relevant page for each query and more specific or niche queries tend to align themselves best with deeper-level pages, not a brand’s homepage. What does that mean for website strategy? For one thing, it means that every webpage on your site should be treated like an “entry” point and incorporate:Read More
We talk all the time about the importance of creating useful, purposeful content for human readers as opposed to “thin content.” But unless you’re already heavily involved in content creation and are speaking the language of content marketers, you might not fully understand what “thin content” means. Read More
Although SEO and the Search Engine Result Pages (SERPs) have evolved significantly over the past several years, many content creators still think that content optimization is about sprinkling keywords throughout their content and hoping for the best. Of course, nothing could be further from the truth.