Articles in The 'Content Strategy & Optimization' Tag


April 29 2022

Attention: Your Website May Need a Tune Up

by Laura Poklemba

Have you taken a closer look at or made changes to your website recently as many of us have done with aspects of our lives in this “post-pandemic” world? You may have low hanging fruit and not even realize it. Minor changes and quick updates can help give your website a renewed vibrance.

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September 18 2017

The Power of Content: How to “Earn” Your Way into People’s Lives

by Serina Fignole

When a reader decides to share your content, you have “earned” their attention, trust, and perhaps the attention of any followers or readers who might see or choose to engage with the shared content. However, they don’t call it “earned” attention for nothing!

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June 17 2016

3 Types of Content to Help Boost SEO Rankings

by Shanine Dorta

As an online marketer you’re probably aware that continuously creating fresh content for your website is a great way to stay on top of the SEO rankings ladder. So you feverishly write article after article in order to maintain, or lift, your Organic visibility, but to no avail. This could make you feel like you’re running in place. Have you considered the types of content you’re creating?

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