Articles in The 'Content Strategy & Optimization' Tag


September 18 2017

The Power of Content: How to “Earn” Your Way into People’s Lives

by Serina Fignole

When a reader decides to share your content, you have “earned” their attention, trust, and perhaps the attention of any followers or readers who might see or choose to engage with the shared content. However, they don’t call it “earned” attention for nothing!

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June 17 2016

3 Types of Content to Help Boost SEO Rankings

by Shanine Dorta

As an online marketer you’re probably aware that continuously creating fresh content for your website is a great way to stay on top of the SEO rankings ladder. So you feverishly write article after article in order to maintain, or lift, your Organic visibility, but to no avail. This could make you feel like you’re running in place. Have you considered the types of content you’re creating?

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April 19 2016

The Value of Keyword Tracking vs. Onsite SEO Reporting

by Tony Fazzini

Defining keywords for your SEO strategy is the foundation for quality Organic traffic.  Measuring the success of your Organic traffic is a multi-prong approach and takes several report types to make sure you’re getting the most information.

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