Articles in The 'Content Strategy & Optimization' Tag

The Value of Keyword Tracking vs. Onsite SEO Reporting

by Tony Fazzini

Defining keywords for your SEO strategy is the foundation for quality Organic traffic.  Measuring the success of your Organic traffic is a multi-prong approach and takes several report types to make sure you’re getting the most information.

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Ultimate Guide to Web Content Part 5: Video Strategy

by Khrysti Nazzaro

If a picture is worth 1,000 words, a video maybe worth 1 million, but not all videos are created equally. If you don’t have a clear, well thought out strategy for your brand’s video production – your video efforts could fall flat. Here’s how to get started…

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Ultimate Guide to Web Content Part 4: Managing Multiple Authors

by Khrysti Nazzaro

With the overwhelming importance of content to today’s online marketing landscape, many brands are struggling to keep pace with the volume necessary. Common challenges include:

• Having the resources to produce all the content necessary
• Maintaining quality and expertise in the presence of quantity demands
• Fragmentation of content types – from short form to long form, webpages, blog posts, social media marketing content, guides and ebooks, and more.

As a response to these challenges, based on individualized need, or as a result of internal organization, some brands are fortunate enough to tap into and draw from a wide-range of authors and content producers. For those with limited resources who are having trouble keeping up with their content demands, having several or many authors to leverage may sound like a windfall, but managing those resources can be a challenge unto itself. If you’re trying to manage multiple authors for your brand, here are some tips:Read More