Articles in The 'Content Strategy & Optimization' Tag

April 11 2016

Ultimate Guide to Web Content Part 5: Video Strategy

by Khrysti Nazzaro

If a picture is worth 1,000 words, a video maybe worth 1 million, but not all videos are created equally. If you don’t have a clear, well thought out strategy for your brand’s video production – your video efforts could fall flat. Here’s how to get started…

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February 23 2016

Ultimate Guide to Web Content Part 4: Managing Multiple Authors

by Khrysti Nazzaro

With the overwhelming importance of content to today’s online marketing landscape, many brands are struggling to keep pace with the volume necessary. Common challenges include:

  • Having the resources to produce all the content necessary
  • Maintaining quality and expertise in the presence of quantity demands
  • Fragmentation of content types – from short form to long form, webpages, blog posts, social media marketing content, guides and ebooks, and more.

As a response to these challenges, based on individualized need, or as a result of internal organization, some brands are fortunate enough to tap into and draw from a wide-range of authors and content producers. For those with limited resources who are having trouble keeping up with their content demands, having several or many authors to leverage may sound like a windfall, but managing those resources can be a challenge unto itself. If you’re trying to manage multiple authors for your brand, here are some tips:Read More

February 11 2016

Customer-Centric Content Starts with More Than Just Your Homepage

by Khrysti Nazzaro

SEOs have long struggled to get brands to embrace the fact that their homepages may not be the first way users encounter their websites. Search engines rank the most relevant page for each query and more specific or niche queries tend to align themselves best with deeper-level pages, not a brand’s homepage. What does that mean for website strategy? For one thing, it means that every webpage on your site should be treated like an “entry” point and incorporate:Read More

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