SEOs have long struggled to get brands to embrace the fact that their homepages may not be the first way users encounter their websites. Search engines rank the most relevant page for each query and more specific or niche queries tend to align themselves best with deeper-level pages, not a brand’s homepage. What does that mean for website strategy? For one thing, it means that every webpage on your site should be treated like an “entry” point and incorporate:Read More
Content Marketing is at the top of your online marketing strategy – but you’re not sure where to start or how to create a foundation for success. That’s where we come in! If you haven’t already, we suggest starting with Parts 1 and 2 of this series: Ultimate Guide to Web Content Part 1: Simplifying the Writing Process and UGtWC Part 2: Appeal to Your Audience. If you already have, then let’s get moving…Read More
Content Marketing is at the top of your online marketing strategy – but you’re not sure where to start or how to create a foundation for success. That’s where we come in! If you haven’t already, we suggest starting with Part 1 of this series: Ultimate Guide to Web Content Part 1: Simplifying the Writing Process. If you already have, then let’s get moving…Read More
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