Articles in The 'Content Strategy & Optimization' Tag


August 26 2015

The State of Content: It’s Everywhere, It’s Important, Here’s How to Deal

by Lauren Owens

If you’re waiting for someone to come ‘round and declare the end of content, today is not that day. Rather, today is the day to come to terms with the simple truth that content isn’t going anywhere. It can’t. Otherwise, what would anyone read, watch or listen to?

See? This stuff we call content, and this thing we call content marketing, really isn’t going away, so it’s time to make peace with it. To put a content marketing strategy in place. To show the world you really know a thing or two about… what ever it is that you do.

Ready to get started? OK, here’s how:Read More

July 9 2015

Passive Content Generation: How to Get Customers to Leave Reviews

by Lauren Owens

Passive content, or user-generated content, has been all the rage in recent years, and there’s no better form of user-generated content than reviews. Product reviews are enormously helpful – and not just for your users. Pages with customer reviews can help improve the uniqueness of your content while also helping your product pages maintain their freshness – both important aspects for SEO. So, how do you encourage users to write reviews for your site?Read More

June 16 2015

The Power of Engagement: How to “Earn” Your Way into People’s Lives

by Lauren Owens

When marketers talk about “earned media” they’re talking about “free” or otherwise earned coverage. But this coverage isn’t as “free” as you might think, because it doesn’t come out of nowhere. It comes out of the time you spend creating content, marketing that content, and building a reputation.Read More

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