Articles in The 'Content Strategy & Optimization' Tag


March 25 2015

What Google Means by “Thin” Content & How to Create SERP-Worthy Content

by Lauren Owens

We talk all the time about the importance of creating useful, purposeful content for human readers as opposed to “thin content.” But unless you’re already heavily involved in content creation and are speaking the language of content marketers, you might not fully understand what “thin content” means. Read More

December 30 2014

SEO Best Practices for E-Commerce

by Lauren Owens

Image-heavy E-Commerce websites face unique challenges when it comes to SEO, including textual content constraints, potential page load time issues, and categorical considerations. But there are many ways to optimize E-Commerce sites for search engines, it just takes being creative with how, and what, you implement from an SEO perspective.

In this post, we’ll look at some SEO best practices for E-Commerce websites.Read More

October 29 2014

B2B Content Marketing: Creating Content that Connects and Influences

by Lauren Owens

The internet has rejiggered the B2B sales process. Whereas an in-house sales team used to be able to drive the decision-making process, many buyers no longer reach out until they’ve made a purchase decision. But B2B marketers need not leave their sales goals to fate. The answer instead is to create content that connects with users early on in the decision making process.

Luckily, there are a lot of ways to do this.

In this post, we’ll highlight a bevy of B2B content marketing opportunities, including ways to distribute your content once you’ve created it.

Read More

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