Articles in The 'content strategy' Tag


November 6 2018

Developing a Call to Action Strategy for Success

by Chuck Forbes

I recently attended a conference and helped lead a marketing discussion around SEO and content tips. While most of the discussion was a presentation, we encouraged the group to ask questions on the spot so we could pause and discuss outcomes versus holding ideas to the end and risking someone forgetting the full purpose of their question.

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July 31 2017

Why Content Rules Design

by Syreeta Lockett

When anyone thinks of a website redesign, their initial thought is the design itself. From the colors to a modern layout, a website redesign is typically approached as a time to help your brand make an aesthetic leap forward.

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July 3 2017

Learn Everything You Wanted to Know about Google Posts and More

by Matt Crowley

Google has been moving away from Google+ as a platform for quite some time. On June 22, they took it another step further with the roll-out of Google Posts to any company with a Google My Business account. Last year, if you were a business that had a verified Google+ account and you posted to it, it was likely to show up in Google for users that searched your brand name. Now, “Google Posts” appear as if they are starting to take their place.

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