Articles in The 'content strategy' Tag

December 16 2016

The Art of Show, Not Tell

by Syreeta Lockett

Instead of telling, why not show? Marketers have relied heavily on PowerPoint to compile digital presentations to prospective clients and relay ideas to internal management and acquire new clients. Although PowerPoint is a very useful tool, there are many times when giving the client or executive a tangible example can go further.

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November 25 2016

Web Users Are Scrolling

by Syreeta Lockett

There is an antiquated concept that people must put all of the most important information above the fold because users do not scroll on a website.

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November 11 2016

Optimizing for Mobile and The Future of Search

by Matt Crowley

Within this post, you will learn about key considerations and actionable tips to help your organization prepare for mobile and the future of search, along with insights from a recent presentation that I gave for the DMA here – Optimizing for Mobile & the Future of Organic Search (requires a login or registration).

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