Articles in The 'content strategy' Tag


June 17 2016

3 Types of Content to Help Boost SEO Rankings

by Shanine Dorta

As an online marketer you’re probably aware that continuously creating fresh content for your website is a great way to stay on top of the SEO rankings ladder. So you feverishly write article after article in order to maintain, or lift, your Organic visibility, but to no avail. This could make you feel like you’re running in place. Have you considered the types of content you’re creating?

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April 28 2016

Relationship Marketing Through Storytelling

by Syreeta Lockett

Products and services have benefits. Most customers have a reason why they use your product or service. Understanding the benefit of your product and service, and allowing your customers to help shape your brand’s story, could compel more people to become customers of your brand.

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April 11 2016

Ultimate Guide to Web Content Part 5: Video Strategy

by Khrysti Nazzaro

If a picture is worth 1,000 words, a video maybe worth 1 million, but not all videos are created equally. If you don’t have a clear, well thought out strategy for your brand’s video production – your video efforts could fall flat. Here’s how to get started…

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