Articles in The 'content' Tag

We All Scream for Live Stream: How Apps Like Periscope and Meerkat Can Boost Your Brand

by Charlie Crespo

In March, two new live streaming apps debuted to almost instantaneous success: Meerkat and Periscope.

Meerkat launched at SXSW in Austin, Texas, and quickly had celebrities like Ashton Kutcher, Madonna, and Shaquille O’Neal as notable users. Less than two weeks after, Twitter announced that it had acquired Periscope and released the app a short while later.

Although there’s already been considerable debate over which platform will eventually “win,” one thing is for certain: The rise of Periscope and Meerkat has made live streaming easier than ever before. And, as such, these apps provide an excellent way to introduce video into your digital marketing strategy.

Before considering whether or not Periscope or Meerkat is right for your brand, though, it’s important to understand the features of each.Read More

User-Generated Content: The Good, the Bad and the Ugly

by Charlie Crespo

You’ve probably heard the term “user-generated content” before, but what exactly does that mean?

User-generated content is loosely defined as any material used by a brand on its website or social media platforms that is produced by users of that brand. If you are active in social media, you’ve likely heard this term used or even considered using user-generated content as part of a social campaign at some point. Read More

Before You Start Blogging, Consider These Tips to Create Content Users Want

by Charlie Crespo

When you first start blogging, it can be easy to put the cart before the horse. In other words, it’s not uncommon for bloggers to be concerned primarily with optimizing their content before they get to the actual content creation. Unfortunately, following that process won’t get you where you want to go. While you will want to optimize the content on your blog for more visibility (pun intended), your initial concern should be the quality of content.

After all, you should always write for users first and search engines second. If your content is poor, it doesn’t matter how optimized it is. Users won’t have any reason to seek it out.

Use these blog content tips to write posts that users will want to read, share and subscribe to:Read More