Writing blog posts with an eye toward search engine optimization, or any other content for SEO, can be challenging, which is why we have prepared the following blog writing tips to guide you through the process.
1. Fresh Content — Do not begin writing for your blog unless you can commit to a schedule of at least one to two posts per week. Also, do not commit to a blog if you do not have your own unique ideas. Don’t worry; the next few tips can help you generate ideas if you are fresh out.
2. Blog Purpose — What is the purpose of your blog? Don’t lose sight of your reason for creating it in the first place. Brainstorm a number of words related to the topic and see if any of these words spark an idea for a post.
3. New New New! — What is new within your company or industry? People love hearing about new information and then sharing time-sensitive content they discover with their networks. Are you introducing a new product or service, revamping an older one, or actively participating in your community? Let people know with a blog post. If you have photographs, images, quotes, or videos to include — even better!
4. FAQs — For whatever reason, you find visitors to your website, prospective clients, or current clients, are asking the same questions over and over again. Besides updating the pertinent parts of your website and your FAQ page, consider writing blog posts that focus on answering each of these questions in depth. Not only are they likely to come up in searches for those looking for answers (which will then lead them to your website), but they can be used to send so the inquirer can read the answer at their own pace or have a reminder of a conversation they had earlier.
5. Events — Is your company actively participating in conferences, tradeshows, festivals, or webinars? Whether physically present, marketing at, or digitally sharing, any events with which you are involved are timely content your readers may be interested in hearing about. Don’t forget that events are good for at minimum two to three posts:
a. Pre-event coverage of where you will be, when, and why!
b. At-event coverage of what is happening.
c. Post-event follow-up, thanking those whom you spoke with, your hope to attend an annual event in the next year or to conduct a helpful webinar again soon, etc.
6. Ask Employees — Those employed at your company have a wealth of knowledge about the work that you do. Ask for ideas about what to post. Sometimes it helps if you ask a prompting question such as “What is something our company is doing right now that prospective clients would be interested in hearing about?” or “Do we have any client satisfaction stories we can pair with a quote and information about that product or service and post to our blog?”
7. Optimize! — Make sure that the titles of your blog posts are both interesting and relatively short. Write a description to be included in the meta-tags of the blog post when it is posted online. Consider asking your SEO agency to conduct keyword research to help you find niche or longer-tail keyword phrases you could write about. Consult your analytics data to see which blog posts are driving traffic (and if visitors are converting) and consider writing more on the topics that are delivering good visitors.
The above blog writing tips are a good starting point when you find yourself stuck before writing a blog post. Good luck with your own writing and if you ever need help conducting keyword research or would like to outsource your writing, we would be happy to help.
For many websites that want to increase their SEO, they must also increase their onsite content. For some companies the question of what to add to their site is an easy one. Still, others struggle with the concept; what will their target audience want to see and what is the company actually able to produce?
In many cases, an FAQ or a Q/A page is a good fit. It’s not too difficult to get into the head of your audience and anticipate what questions they may have about your product or business. However, if you are not sure what your audience wants to know (or you want to expand your page with even more questions), you can invite visitors to your site to participate.
Set up a form that allows visitors to submit their questions. Monitor what comes in and keep an eye out for question trends. You can add more common questions to your FAQ, or write short articles or blog posts for other questions.
Don’t forget, you can further optimize this page by inserting links to relevant pages on your site — including contact pages, services pages, and even other answers. In the process, not only will you be optimizing, you may also be learning about the needs and concerns of your target audience.
I love it when art and science come together. Maybe that is why I am so enthusiastic about SEO and the possibilities of the internet in general. Case in point, the other day I found the periodic table of SEO, courtesy of Search Engine Land. What this little piece of scientific art is showing is a formula for SEO success, based on ranking factors that search engines look for when crawling your website.
The table highlights fundamental ranking factors for on-site and off-site optimization strategies. Likewise, the document sheds light into search engine violations and any blocking by users, via Google’s newly released hiding feature.
The table offers a numerical breakdown of the factors in the upper right-hand corner of each element — a spinoff of the traditional Periodic Table. The numbers (1-3) are meant to indicate the level of importance of each element with “1” being least important and “3” representing the highest.
Some of the listed elements are as follows:
On-Page SEO Ranking Factors:
– Content Quality and Research — are your pages well written and has keyword research been done?
– HTML Tiles, Description, and Keywords (Meta Data) — does your meta data contain the keywords and do they describe the page?
Off-Page SEO Ranking Factors:
– Link Quality — are your links from trusted and reputable websites?
– Trust/Authority — do your links and shares make your site trustworthy?
– Thin Content — is you content more generic and lacking substance?
– Keyword Stuffing — are you excessively stuffing keywords in your content?
This document is both extremely informative and creative. The challenge is following it and optimizing your website to the letter. That, like the SEO document, is both an art and a science.