Articles in The 'Conversion Events' Tag


April 15 2021

Where are Goals in Google Analytics 4?

by Tony Villanova

In Universal Analytics, Goals were a way for you to measure conversion points that were important to your business. Goals were View based and had a limit of 20 Goals per View. In GA4 Views and Goals have been removed and in their place are Conversion Events. You have a limit of 30 Conversion Events in your GA4 Property.

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