Articles in The 'Conversion Goals' Tag

May 19 2016

Goal Tracking in Google Analytics

by Jason Brewster

Goal tracking is a critical aspect of Google Analytics reporting. It moves the analysis from the: “Did we get more traffic?” frame of mind to: “Is the traffic we are getting valuable?” Unfortunately there are several brands that either fail to measure goals, or fail to implement them correctly. Following is a list of some of the common mistakes we see every day.

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December 30 2014

Setting Up Goals in Google Analytics

by Lauren Owens

It’s Analytics 101: if you want to know how your content is performing, you have to set up goals. This is easy enough to do if you know where to go within Google Analytics, and what to use as appropriate goals once you get there.Read More

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