Articles in The 'copywriting' Tag

February 23 2016

Ultimate Guide to Web Content Part 4: Managing Multiple Authors

by Khrysti Nazzaro

With the overwhelming importance of content to today’s online marketing landscape, many brands are struggling to keep pace with the volume necessary. Common challenges include:

  • Having the resources to produce all the content necessary
  • Maintaining quality and expertise in the presence of quantity demands
  • Fragmentation of content types – from short form to long form, webpages, blog posts, social media marketing content, guides and ebooks, and more.

As a response to these challenges, based on individualized need, or as a result of internal organization, some brands are fortunate enough to tap into and draw from a wide-range of authors and content producers. For those with limited resources who are having trouble keeping up with their content demands, having several or many authors to leverage may sound like a windfall, but managing those resources can be a challenge unto itself. If you’re trying to manage multiple authors for your brand, here are some tips:Read More

December 8 2015

Ultimate Guide to Web Content Part 2: Appeal to Your Audience

by Khrysti Nazzaro

Content Marketing is at the top of your online marketing strategy – but you’re not sure where to start or how to create a foundation for success. That’s where we come in! If you haven’t already, we suggest starting with Part 1 of this series: Ultimate Guide to Web Content Part 1: Simplifying the Writing Process.  If you already have, then let’s get moving…Read More

November 17 2015

Ultimate Guide to Web Content: Part 1 Simplifying the Writing Process

by Khrysti Nazzaro

Content creation is ubiquitous in your online marketing plan and task list – but you dread it. Why? If you’re like many, then staring at a blank Word document may feel like an insurmountable burden. But, it doesn’t have to. You can simplify the writing process and create better content – more quickly – with just a few basic tips. Read More

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