The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Therefore it makes sense to understand that branding is about getting your prospects to have you in mind as the first choice when providing a solution to their problem. A strong brand is priceless as the battle for loyal customers intensifies every day. People without a brand need to concentrate their resources in finding new customers. At the end of the day, it is all about trust. People buy with confidence from those brands they trust.