Google AdWords has introduced a new line of ad extensions to enable advertisers to give their customers redeemable offers like deals, rebates and coupons through paid search text ads. The ad extension called Offer Extensions are as easy to implement as Google’s other ad extensions — sitelinks, location extensions, click to call extensions and Communication ad extensions.
Text ads with offer extensions help advertisers by showing searchers their most up-to-date promotion within a paid search ad immediately after the search engine results page has finished loading.
To enable Offer Extensions advertisers must include an offer that promises discounted or free products or services to customers and must be exclusive or have limited availability. Advertisers can use coupon or redemption codes and can also offer both online and offline for advertisers who have brick and mortar locations.
Similar to other ad extensions, Offer Extensions are likely to increase the click-through rate of an ad, because the offer stands out on the SERP and adds extra real estate to text ads.
Offer Extensions is in limited release to U.S. advertisers. Below is a screenshot of a paid search ad with an Offer Extension.
The most wonderful time of year will be here before you know it, and ahead of writing your wish list to Santa, I recommend you plan your Holiday PPC campaign first. Cyber Monday, the Monday following Thanksgiving, is the kickoff of the online holiday shopping season and your PPC campaign should be ready for all of the online shoppers. Here are some tips to maximize your online holiday sales:
Happy Holiday PPC building!
If you’re an Online Retailer, you should be quite busy right now. Fulfilling all web orders, ensuring your inventory is stocked, shipping in time for Christmas and handling any customer service issues. If you aren’t busy, something is very wrong! I encourage you to take a step back and evaluate your online marketing efforts. This is pretty much “do or die time” for Ecommerce websites and also a huge opportunity to get a boost of revenue from holiday sales.
So how can you ensure that you’re doing all you can to maximize any holiday sales looming out there in cyber world? Here are a few tips that can be implemented rather quickly:
Send out an email blast to your client base with a captivating subject.
Examples: It’s Not Too Late To Shop For Xmas! There’s Still Time To Shop For Gifts! Beat The Cold With Free Shipping! Special Holiday Discounts For Repeat Customers! Free Gift Card With Every Purchase!
Offer an additional incentive within your Ad Copy. Examples: 15% Off, Free Shipping and Coupon Codes (which are a great way to lure visitors to your site and can be easily tracked) will make your ad copy stand out more.
Get the point? Don’t be left out in the cold by your competition. Check out what they are offering by doing some searching of your own. Your loyal customers deserve to get rewarded for their loyalty and everyone can use a little holiday cheer!