Articles in The 'CRM' Tag

Account-Based Analytics: Do You Really Need It?

by Serina Fignole

As you may know, account-based marketing (ABM) is a B2B strategy that focuses sales and marketing resources on a defined set of target accounts within a market and leverages personalized campaigns designed to resonate with each account. Account-based analytics tools are the easiest way for B2B organizations that sell to multiple buyers over an extended sales cycle to link all of the data from this marketing strategy together for easy consumption.

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