With the end date of Universal Analytics upon us, Google has been sunsetting related products that work based on the underlying UA JavaScript and one of these products is Google Optimize. After September 30, 2023, both the free and paid (360) versions of Google Optimize will no longer be available.
Always be testing. We say it time and time again. How often are you actually testing changes to your Google Ads campaigns? Did you know that there is a tool built right into the Google Ads interface that makes it extremely easy to run A/B tests? Introducing Drafts & Experiments.
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