Articles in The 'customer engagement' Tag

Chatbots and the “Conversational Commerce” Revolution

by Christina Fournier

The way customers are engaging with brands is changing thanks in large part to the billions of daily users of popular messaging platforms, like Facebook Messenger. These messaging platforms provide marketers with a unique opportunity – the ability to scale creative 1-to-1 customer interactions or “conversational experiences” through the use of chatbot technology.
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