It’s easy to get caught up in all the hoopla surrounding social media marketing. Things like monitoring the changes in Facebook’s EdgeRank or Pinterest’s ever-changing contest rules can be overwhelming. But social media isn’t about rules, trends or even posts. It’s about people.
As such, any social media marketing strategy that doesn’t put your customers first misses the point.
Social Media Marketing with Guest Emily Creech
Thursday September 15, 2011
MoreVisibility’s Twitterchat (#MVCHAT) took place today, September 15 with MoreVisibility Client Strategist, Social Media Specialist and guest Emily Creech. We discussed the past, present and future of Social Media including:
MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.
Many of us have become well versed in the various social networks. Whether for fun or business, the amount of time spent on social networks continues to grow. Companies, both large and small, have gone from a slight toe dip in the water, to swimming laps in Olympic sized pools. Though the number of social media channels continues to grow, this blog post will focus solely on Twitter.
Twitter defines itself as “a real-time information network powered by people all around the world that lets you share and discover what’s happening now.” This translates into everyday people being able to “follow” their favorite actresses every move (no kidding, some celebrities have been known to tweet on a minute to minute basis) and keep anyone interested aware in real time of hunger pangs, the difficulty of a spinning class, getting cut off in traffic, that they are at Starbucks, where they are going to dinner, etc.
So I guess that’s considered some of the fun stuff Twitter is known for, but what about the business component?
For some organizations, Twitter has taken the term customer service to a whole new dimension. This goes beyond setting up a company page, which every business ought to do, by the way.
A friend of mine recently tweeted, Oh Zappos I hate you!! Why don’t you have my size?!?!?! Within 30 minutes, she was contacted (via Twitter of course) from @Zappos_Service with: Oh no! We want to help you find perfect shoes. What size/style were you interested in? Maybe we can find them elsewhere. This is a perfect example of a company that is truly on their A Game. Personally, I think Zappos rocks in every capacity, so it is not shocking that they are savvy in Social Media.
How did Zappos know that my friend was tweeting about them, when she does not follow their company? They more than likely have some sort of “Twitter Alerts” (think Google Alerts) in place to monitor what is being said, as well as to protect their brand. Tweet Beep and Tweet Alarm are two of the many services you can utilize for this effort.
It is safe to say that customer service as we once knew will soon become obsolete; the days of sitting on hold with a representative are numbered. We are a society that is consumed with instant gratification and Twitter and other social networks provide us with the immediate support we crave.