I haven’t tallied the number of holiday shopping promotions I’ve received via email over the past few weeks, but it seems like many more than in past years. Companies know that consumers have a limited amount of funds that they are going to spend somewhere, so they are pulling out all of the stops early to grab as much of the pie as possible.
The connection I want to highlight in this blog post is that in order to be able to market to prospects (very inexpensively) through email marketing, an investment needs to be made to create the database in the first place. SEO, SEM and Social Media can each play a vital role in developing your list.
Obviously it’s preferred to convert a high percentage of your paid search leads into customers, but it’s equally important to build a database of folks that you can remarket to later on.
Begin investing in your database in a methodical way. Figure out the response rates and average order size you realize from your email blasts and then figure out how large the list needs to grow to in order to attain your sales objectives for 2011 and beyond. Next, determine which marketing channels are most cost effective for your business and begin to grow your list. None of this is easy, but it’s the best way to secure your long term success.
If you’re like me, you’re probably feeling as if Thanksgiving sort of crept on you out of nowhere. How does that happen?
This (short) work week is apt to be more hectic than usual, as clients are gearing up for Black Friday and Cyber Monday. These days have been coined as “two of the busiest online shopping days of the year”. In preparation of their arrival, we’ve been busy creating compelling ad copy and allocating budgets accordingly in an effort to ensure that our ecommerce clients have “MoreVisibility” (couldn’t resist the pun) on these important shopping days.
Consumers have marked their calendars; credit cards are in hand. All are waiting with genuine excitement to uncover your special offerings from the comfort of their own home. No lines, no busy parking lots, what could be better? So, how will you outshine your competition? If you’ve not already implemented a strategy for the expected online frenzy, it is not too late to put something into place.
Below are just a few ideas of how to attract shoppers to your site on these important days through a Pay Per Click initiative:
The most wonderful time of year will be here before you know it, and ahead of writing your wish list to Santa, I recommend you plan your Holiday PPC campaign first. Cyber Monday, the Monday following Thanksgiving, is the kickoff of the online holiday shopping season and your PPC campaign should be ready for all of the online shoppers. Here are some tips to maximize your online holiday sales:
Happy Holiday PPC building!