Covid-19: Valuable Marketing Resources and Information.

Articles in The 'cyber-monday' Tag


December 2 2010

Market Til The Money Runs Out

by Andrew Wetzler

I haven’t tallied the number of holiday shopping promotions I’ve received via email over the past few weeks, but it seems like many more than in past years. Companies know that consumers have a limited amount of funds that they are going to spend somewhere, so they are pulling out all of the stops early to grab as much of the pie as possible.

The connection I want to highlight in this blog post is that in order to be able to market to prospects (very inexpensively) through email marketing, an investment needs to be made to create the database in the first place. SEO, SEM and Social Media can each play a vital role in developing your list.

Obviously it’s preferred to convert a high percentage of your paid search leads into customers, but it’s equally important to build a database of folks that you can remarket to later on.

Begin investing in your database in a methodical way. Figure out the response rates and average order size you realize from your email blasts and then figure out how large the list needs to grow to in order to attain your sales objectives for 2011 and beyond. Next, determine which marketing channels are most cost effective for your business and begin to grow your list. None of this is easy, but it’s the best way to secure your long term success.

November 30 2010

Black Friday-Cyber Monday, Here We Come!

by Marni Weinberg

If you’re like me, you’re probably feeling as if Thanksgiving sort of crept on you out of nowhere. How does that happen?

This (short) work week is apt to be more hectic than usual, as clients are gearing up for Black Friday and Cyber Monday. These days have been coined as “two of the busiest online shopping days of the year”. In preparation of their arrival, we’ve been busy creating compelling ad copy and allocating budgets accordingly in an effort to ensure that our ecommerce clients have “MoreVisibility” (couldn’t resist the pun) on these important shopping days.

Consumers have marked their calendars; credit cards are in hand. All are waiting with genuine excitement to uncover your special offerings from the comfort of their own home. No lines, no busy parking lots, what could be better? So, how will you outshine your competition? If you’ve not already implemented a strategy for the expected online frenzy, it is not too late to put something into place.
Below are just a few ideas of how to attract shoppers to your site on these important days through a Pay Per Click initiative:

  • Bid aggressively to achieve top real estate on the Search Engine Results Page
  • Utilize Black Friday/Cyber Monday specific keywords and ad copy
  • Send your visitors to a landing page with your specific promotions and clear calls to action
  • Showcase your deals (Free Shipping, 20% Off All Orders, Free Gift Wrapping, Free Gift with Purchase, Buy One Get One Half Off, etc.) in your ad copy.
  • Offer exclusive Coupon Codes for shoppers to enter when making their purchase
October 4 2010

Only 85 Shopping Days Left Until Christmas – Is Your PPC Campaign Ready?

by Anne Garcia

The most wonderful time of year will be here before you know it, and ahead of writing your wish list to Santa, I recommend you plan your Holiday PPC campaign first. Cyber Monday, the Monday following Thanksgiving, is the kickoff of the online holiday shopping season and your PPC campaign should be ready for all of the online shoppers. Here are some tips to maximize your online holiday sales:

  • Review previous holiday PPC trends, like your ad spend, traffic and conversion rates in order to make proper forecasts for the upcoming season. Remember to diligently monitor your PPC budgets to make sure your ads do not stop showing due to budget caps. While most retailers see an increase in sales and online traffic during this time of year, advertising spend sees the same lift and I suggest you increase your daily budget allocations in your search engines to ensure proper exposure.
  • Add holiday-themed keywords like, “Christmas,” “holiday,” and “Hanukah”, to your existing keywords to create long tail phrases in order to be seen in more searches and garner more visits to your site. Also, don’t forget to update your ad copy to include holiday phrases to entice searchers to click on your ads and visit your site. And it’s always a best practice to create special landing pages with holiday themes to tie to your keywords and ad copy to increase your overall quality score.
  • During this challenging economy, consumers have a bargain-hunting mindset and will be searching online for coupon codes and free shipping offers, doing price comparison shopping and online research even though they have plans to make in-store purchases. Additionally, consumers are prone to shop early in the holiday season, but are apt to purchase later. The implementation of Remarketing campaigns would be beneficial during the holidays since it will remind customers of your brand, products and/or offers since they have already visited your site.
  • Lastly, don’t forget about the post-holiday shoppers looking for deals on the gifts that Santa didn’t bring them. Leave your holiday ad budget open during the last week of the year to accommodate for these shoppers.

Happy Holiday PPC building!

© 2020 MoreVisibility. All rights reserved.