Articles in The 'data integrity' Tag

Upgrading to Google’s Universal Analytics? 3 Things You Need to Know

by Shanine Dorta

By now you know that deploying Google Analytics tracking code (GATC) on your site is vital in obtaining insight into user acquisition & behavior, measuring campaign performance, and understanding conversion attribution. But do you know that by deploying the Universal Analytics version of the GATC you’re able to take advantage of more features and obtain better insight? Following are the top 3 questions we receive regarding upgrading to Universal Analytics.Read More