While I often hear people talking about keyword density and writing original and relevant content, I don’t hear people speak about how important it is to be consistent. How many times have you come across a site where the content is targeted well for a particular key phrase, but there is little or no use of it in the title, description or keyword tags? How about sites that are using entirely different keywords in the Meta data?
The search engines are beginning to look at keyword and description Meta tags again thus making it very important to use them in a way that is going help improve the rankings for a particular site. Title tags have always been important. We have all seen people abuse these tags by keyword stuffing and other spamming techniques. This may have worked years ago, but as the algorithms continue to improve, these techniques are no longer effective. There are however, ways to use these tags to help surpass your competition in the rankings.