Articles in The 'design' Tag


May 16 2022

The Anatomy of Successful Landing Pages

by Anthony Gallegos

A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Landing pages are stand-alone pages from your website and are designed to market one specific item heavily and drive up the sales for it. You can have a landing page to generate more leads by offering a free e-book, encourage a purchase by offering a coupon, or nurture a relationship by encouraging signups for a digital or live event.

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December 21 2021

NFT Art: What Is It, How It Works, and What It Means for Your Business

by Anthony Gallegos

In less than a year, non-fungible tokens (NFTs) have gone from WTH to the BFF for businesses. Their sudden rise into the mainstream might have you wondering what all the fuss is about.

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April 2 2018

The Science of Color and Design

by Syreeta Lockett

The colors selected for your brand identity, website, and custom images have an impact on the way your current and potential customers perceive your brand. The science and psychology behind colors is important to consider when creating a brand’s identity or working with existing color palettes while creating websites. You want to be sure the overall color scheme provokes the proper response from your prospective web visitors. Below is the science behind color from the U.S. cultural perspective.

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