Articles in The 'Display Advertising' Tag


August 26 2021

Giving Credit Where Credit is Due: Google Ads Attribution Models Now Support YouTube and Display Ads

by Jill Goldstein

Customer journeys today are more complex than ever. There has been an overwhelming increase in online shopping due to COVID-19 and there seems to be an increasing number of devices in which you can purchase. Not to mention, there’s the challenge of bridging online research to offline purchase, which is happening more than ever. While there’s no clear-cut way of measuring all of this, attribution modeling sure does help give you a better understanding of how different ads contribute to the end purchase.

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August 13 2019

Google’s Gallery Ads (Beta) Are Now Available Globally

by Serina Fignole

According to Google, 75% of smartphone users expect to get immediate information while searching on their smartphone. To keep pace with this consumer behavior, Google has recently announced the global roll-out of their newest addition to Google Ads’ list of available ad units – Gallery Ads (Beta).

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February 8 2019

Dynamic Creative Now in Google Display with Responsive Display Ads

by Charlie Scholz

Like Responsive Search Ads in Google Search, there is now a display ad format that takes the AI learning and dynamic features of RSA into display efforts. This newer ad format is appropriately named Responsive Display Ads.

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