Articles in The 'Display Advertising' Tag

August 13 2019

Google’s Gallery Ads (Beta) Are Now Available Globally

by Serina Fignole

According to Google, 75% of smartphone users expect to get immediate information while searching on their smartphone. To keep pace with this consumer behavior, Google has recently announced the global roll-out of their newest addition to Google Ads’ list of available ad units – Gallery Ads (Beta).

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February 8 2019

Dynamic Creative Now in Google Display with Responsive Display Ads

by Charlie Scholz

Like Responsive Search Ads in Google Search, there is now a display ad format that takes the AI learning and dynamic features of RSA into display efforts. This newer ad format is appropriately named Responsive Display Ads.

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January 17 2019

New Google Ads Device Target – TV Screens

by Charlie Scholz

Campaign device targeting and bid adjustments are nothing new to the Google Ads platform. However, there is a new placement that is now given the same targeting treatment as Desktop, Mobile and Tablet… TV Screens.

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