Articles in The 'Display Advertising' Tag


February 5 2024

Connecting with Your Audience

by Chuck Forbes

Every type of advertisement must connect with the audience to be successful. From banners, to videos, to search campaigns – advertisers have a small window of time to make a good impression. As the trends change and the advertising space continues to get more competitive, how you can connect with the audience also changes. Here are some points to be sure you consider in your digital strategy that will help you connect with your target audience:

Read More

January 15 2024

The Rise of LinkedIn Advertising

by Chuck Forbes

Where to place your advertising dollars should be a constant conversation for any digital marketing team. Staying up-to-date on what is happening across advertising platforms is key, but not for just technical updates by the platform, but also user sentiment and behavior. Where there is a “winner” there could also be a platform that is on the decline. Deciding how that impacts your advertising strategy is not a one size fits all approach.

Read More

January 11 2024

10 Pros of Programmatic Advertising

by Chuck Forbes

Programmatic advertising is advertising that has a strategy reliant on technology to buy and sell the ad space. While your advertising team creates copy and the creative, ultimately the programmatic algorithm where you are running ads will determine when and where to place your ad. Programmatic advertising was created to focus on two factors: efficiency and precision. If you are not currently running programmatic advertising, here are the top 10 “pros” this ad unit can provide:

Read More

© 2024 MoreVisibility. All rights reserved.