Google is informing advertisers that starting on September 5th, DoubleClick Ad Planner will be a tool dedicated to researching over two million placements within the Google Display Network (GDN) and will have a new name: the Google Display Network Ad Planner. The search engine says that in order to maintain the highest level of quality planning data and to invest in new functionality, they need to discontinue some of the old features.
Some of the functionality from DoubleClick Ad Planner will no longer be available. For example, information on any sites, domains or non-GDN placements will no longer be available. In addition, information like household income, education, keywords searched for or videos also watched will not be accessible in the new GDN Ad Planner, and therefore, their corresponding filters will also no longer be available. Instead of showing sites also visited, the new interface will display placements with ads that also received impressions.
Google Display Network Ad Planner also says that data will be collected using DoubleClick cookies; whereas in the past information was collected by a third-party. This means that data like age, gender and unique visitors will be computed using cookies.
Most of the meat and potatoes of the functionality of the placement planner will remain intact and advertisers will still be able to find specific placements and targeted audiences based on their web site goals.
Happy New Year! 2011 is destined to be a spectacular year for all of us in the #measure community. That’s what folks in the web analytics community go by on Twitter – the hashtag #measure.
As all of you loyal subscribers know, we allocate a large number of megabytes for our blog posts talking about traditional web analytics (WA) tools, like Omniture SiteCatalyst, WebTrends, and our favorite, Google Analytics. For our first post of the new year, we’d like to switch gears and introduce five non-traditional measurement tools that you can begin using right now. Yes, you can literally begin using them right now, because the tools I’m going to introduce to you:
1. Don’t cost anything, or cost very little,
2. Are extremely easy to use, and
3. Require very little work or no work at all to begin using.
Ready? Here we go:
1. DoubleClick Ad Planner by Google
Pay-per-click advertisers working with Google’s Display Network (like us) use DoubleClick Ad Planner to build comprehensive, intelligent and highly-targeted campaigns. Non pay-per-clickers can use Ad Planner to perform research on the demographics of a website. Entering in a website’s URL can return back accurate estimates on unique visitors, reach, age, gender, audience interests, and other interesting data, like, a list of other websites also visited. This competitive website intelligence is all yours for the low, low price of a Google account – if you have one of those, you can access this data as much and as often as you’d like.
Yes, that Bit.ly. That same Bit.ly that has shortened all of those long URLs for you for your Twitter or LinkedIn updates and that has never asked you for a dime also gives you a full suite of analytics on your URL performance. You’ll know which links were clicked, what trends are developing with your clicked links, and top referrers and locations. If you have an E-mail address and can create a secure password, you can have this valuable information.
4. Analyze Words
Everyone nowadays is either on Twitter, follows Twitter, or knows someone on Twitter. Believe it or not, a Twitterer’s personality can be identified by Analyze Words, and you can get a report that details your emotional, social, and thinking style. All you have to do is visit their home page and enter in the Twitter handle that you want to analyze. You can’t tell me that this isn’t cool after you’ve tried it once.
Want to know everything that you could possibly dream of and more about the mobile traffic to your website? Install a very small snippet from PercentMobile, and you’ll be privy to so much mobile-based analytics data that you won’t know what to do with yourself. Models, makes, usage statistics, and fun mobile trivia facts are all yours for free.
There you go – 5 non-traditional tools to start the new year off on the right foot.