Articles in The 'Earned Media' Tag


September 18 2017

The Power of Content: How to “Earn” Your Way into People’s Lives

by Serina Fignole

When a reader decides to share your content, you have “earned” their attention, trust, and perhaps the attention of any followers or readers who might see or choose to engage with the shared content. However, they don’t call it “earned” attention for nothing!

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June 16 2015

The Power of Engagement: How to “Earn” Your Way into People’s Lives

by Lauren Owens

When marketers talk about “earned media” they’re talking about “free” or otherwise earned coverage. But this coverage isn’t as “free” as you might think, because it doesn’t come out of nowhere. It comes out of the time you spend creating content, marketing that content, and building a reputation.Read More

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