When a reader decides to share your content, you have “earned” their attention, trust, and perhaps the attention of any followers or readers who might see or choose to engage with the shared content. However, they don’t call it “earned” attention for nothing!
When marketers talk about “earned media” they’re talking about “free” or otherwise earned coverage. But this coverage isn’t as “free” as you might think, because it doesn’t come out of nowhere. It comes out of the time you spend creating content, marketing that content, and building a reputation.Read More
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