Articles in The 'ECPC' Tag

Changes to Google AdWords Enhanced CPC (ECPC) Bidding Strategy

by Jill Goldstein

As announced on the Google Ads Developer Blog on May 9^th, AdWords is changing Enhanced CPC (ECPC) to further assist you in increasing total conversions.  Previously, ECPC automatically raised bids by up to 30% when the system thinks a click is more likely to lead to a conversion. Alternatively, if a click seems less likely to lead to a conversion, bids would be lowered. Google is now removing the 30% bid cap to account for the differences in conversion rates among the audience and location dimensions.

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