Articles in The 'emarketer' Tag

Desktop Search Spend Continues to Plummet – Time to Kick Your Mobile Strategy into Full Gear

by Lauren Owens

Last week, eMarketer reported that desktop search spend will drop by 83% this year, as mobile continues to take over. If you’re running paid search ads, this means that it’s time to review your mobile strategy. Are your website, landing pages and shopping cart functionalities mobile friendly? Are your ads optimized for mobile? And, where else should you be – besides search – to take full advantage of the mobile user?Read More