Articles in The 'Engaged Sessions' Tag


March 29 2021

Bounce Rate is being replaced in Google Analytics 4 (GA4)

by Tony Villanova

The long-time metric of Bounce Rate in Universal Analytics will not be carried over to Google Analytics 4 (GA4). Bounce Rate is defined as the percentage of single-page sessions in which there was no interaction with the page. A bounced session has a session duration of 0 seconds.

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