Articles in The 'Enhanced Ecommerce' Tag

What is Enhanced Ecommerce & How Do I Enable It?

by Tony Villanova

Enhanced Ecommerce offers a more in-depth look at your visitors’ shopping experience and is exclusively available in Universal Analytics, a new version of analytics that was launched last year by Google.

With Enhanced Ecommerce, you’ll be able to see more than just the product impressions that were previously available with standard Ecommerce Coding. You can now gain valuable insights about how your shoppers got into the shopping funnel, understand which products are viewed the most, which ones are added to carts or removed, and which ones convert the best.
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