Articles in The 'Events' Tag

Goals & Events: What is the difference and how should I use them?

by Tony Villanova

Goals and Events are interactions or conversion points that you tell Google Analytics to record. Although each can act as a conversion point, it may get confusing when to use one or the other. We will explain the difference between Goals and Events as well as when to use one or the other and how to use them together.

Read More

Why Do Events Matter?

by Fiorella Alvarado

In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:

• The number of users who began at the Homepage and flowed to the X Section of the website
• Percentage of users who came to the website from paid advertising and submitted information to a lead-gen form
• Which traffic source that leads to the most eNewsletter sign-ups
• Blog posts with most views

However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately.  Read More