Goals and Events are interactions or conversion points that you tell Google Analytics to record. Although each can act as a conversion point, it may get confusing when to use one or the other. We will explain the difference between Goals and Events as well as when to use one or the other and how to use them together.
In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:
However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately. Read More