Articles in The 'Exploration Reports' Tag

November 1 2022

Getting Started with Exploration Reports in Google Analytics 4

by Nicholas Hooker

As you begin to dive into the Google Analytics 4 reporting interface, you will notice the “Explore” section This is a new custom reporting feature that allows more custom reporting beyond standard reports. This section is a hub for your custom reports also known as “Exploration Reports.” These reports allow you to analyze your data by dragging and dropping dimensions and metrics to answer complex questions about the data.

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