Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions.
Facebook recently announced that it will be testing ads in its search results. These test ads will run in both the channel’s primary search results as well as its Marketplace search results.
Earlier this year, we shared Facebook’s decision to remove net worth and income level targeting from targeting options in the Business Manager for Advertisers. This removal of audiences that utilized third-party data, along with many other changes, was part of Facebook’s response to privacy concerns raised over recent years. However, the social media platform has now provided a new way to utilize income level targeting once again.