Articles in The 'Facebook Custom Audiences' Tag


January 16 2014

Using Your Email List To Create “Custom Audiences” on Facebook

by Max Braglia

With over 128 million daily active users in the U.S. alone, who spend an average of eight hours per month on it, Facebook represents a huge opportunity for businesses with the challenge of finding and reaching their  audience online.

Until recently, marketers were only able to target Facebook users by demographics, interests, or categories. These options, still available to advertisers, offer relatively accurate targeting. But what if you wanted to reach your current customers (whether they have “liked” your page or not), or a specific segment of them, on Facebook?

Thanks to Facebook Custom Audiences, you can now do just that.

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January 9 2014

Using Responsive Landing Pages for Custom Audience Campaigns

by Robert Kohser

Facebook’s Custom Audience campaigns allow you to target individual users, tailoring your marketing message directly to them. While this is a great advancement in digital advertising, your efforts can be compromised if you’re sending a user to a landing page that doesn’t look good on their device.

Responive-Design-for-facebook-custom-adsRead More

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