Do you have a goal that you’ve been trying to reach with your social media marketing efforts but aren’t sure what metrics to track? Or are you trying to “prove” the viability of your company’s social media marketing?
It’s often said that the true value of social media marketing cannot be qualified in dollars and cents. While this is true to an extent, it can be frustrating for marketers and other social media evangelists to “prove” the viability of a company’s social media marketing efforts when “value” cannot be quantified.
Fortunately, you can track the value of your social media marketing efforts so long as you know what to look at. Before you begin, though, it’s important to understand your goal. Specifically, what do you want social media marketing to do for you?
In this post, we look at five of the primary goals of social media marketing, and the metrics you should be monitoring for each of these goals.Read More
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