With over 128 million daily active users in the U.S. alone, who spend an average of eight hours per month on it, Facebook represents a huge opportunity for businesses with the challenge of finding and reaching their audience online.
Until recently, marketers were only able to target Facebook users by demographics, interests, or categories. These options, still available to advertisers, offer relatively accurate targeting. But what if you wanted to reach your current customers (whether they have “liked” your page or not), or a specific segment of them, on Facebook?
Thanks to Facebook Custom Audiences, you can now do just that.