The social network, Facebook, will be updating their advertising capabilities to increase user engagement and purchase intent. Facebook is set to announce the new ads at a February 29 media event in New York.
The new ads on Facebook will be social by default, meaning they will automatically show users when their friends have already Liked the advertiser. In addition, the new ad formats will draw their content exclusively from posts to brands’ Facebook pages, instead of written advertising copy from the advertiser.
Other changes to Facebook ads include:
The social network believes that the future of online advertising lies within content, rather than the messaging, and ads that are endorsed by the people you know have a better chance of capturing your attention. The company says that the new ads will produce more engagement, better recall, and a significant increase in purchase intent.
Facebook says that Marketplace and self-service ads will not be affected and that reporting and metrics will not be upgraded.
So I might be a little late, but recently I created a Facebook account. As a previous Myspace user, it is easy to become comfortable with a particular social media network; because it is so easy to stay in touch with friends and family. The problem develops when your “friends” switch social networks or start to use multiple networks, as is the case with Myspace and Facebook.
The first thing I noticed within the Facebook platform were the similarities in features made the switch easier for me. Status updates, picture albums, and connecting with new friend’s remains the same between both Myspace and Facebook, however Facebook’s method of advertising puts them a step ahead from a marketer’s standpoint.
Facebook embeds their advertisements within the different pages of profiles and change as the user browses. One particularly unique function is that Facebook allows the user to “Like” or “Dislike” an ad and select the reason why the ad was unappealing. This type of information is invaluable to advertisers and can play a major role in allocating marketing dollars to the right audience or to target different demographics. Once you “Dislike” an ad, Facebook will serve you a new one but never the one that was marked disliked.