Articles in The 'Facebook' Tag


January 24 2024

Can Meta’s AI Really Find Your Target Audience?

by Monica Simmons

In the ever-evolving realm of AI and digital advertising, staying informed about the tools at your disposal is crucial. Meta’s Advantage+ targeting has emerged as a potentially powerful force in the advertising arena (especially after Meta recently announced further updates being made to the detailed targeting options available), but like any tool, it comes with its own set of advantages and drawbacks. In this blog post, we’ll explore the pros and cons of Meta’s Advantage+ targeting to determine whether it aligns with your digital advertising strategy.

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February 20 2023

9 Tips to Improve Your Social Media Ad Copy

by Sandra Ketcham

If it feels like you’re spending a lot of time and effort on your paid social media campaigns but you’re not seeing the return you want, take a close look at your ad copy.

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Posted in: Social Media

January 16 2023

How to Get the Most Out of Social Media Marketing

by Amanda French

Social media is a powerful tool for building relationships with customers and increasing brand visibility. But how do you make the most of it? The key is to understand your chosen social media platforms and to use the right strategies to maximize engagement.

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