Articles in The 'Facebook' Tag

Social Media Marketing is a Marathon, Not a Sprint.

by Andrew Wetzler

Among tried-and-true business practices, social media marketing is still kind of an outlier. We know it’s effective. We know there’s clicks, customers and SEO power to be garnered. However, ROI can be a bit trickier to pin down. Adding to the difficulty, the ever-changing algorithms make it a moving target and just when brands and influencers alike figure it out, it evolves.

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Track More Conversions with New Facebook Call Extensions

by Monica Simmons

Facebook recently launched a new tool to track phone calls that happen as a result of a visit from an ad: call extensions. While call extensions have been widely used within Google Ads for some time, it’s a new way to track conversions within the Facebook Ads platform outside of the more traditional Facebook Call Ads.

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Social Media Is Dead to You if You Are One of These Networks

by April Nelson

In 2021, these six social networks are dead. While they pioneered some of the technology that powers the dominant social channels today, these once-thriving channels could not adapt and survive among a growing field of social media competitors. How did they die and where are they now?
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