Social media is a powerful tool for building relationships with customers and increasing brand visibility. But how do you make the most of it? The key is to understand your chosen social media platforms and to use the right strategies to maximize engagement.
Among tried-and-true business practices, social media marketing is still kind of an outlier. We know it’s effective. We know there’s clicks, customers and SEO power to be garnered. However, ROI can be a bit trickier to pin down. Adding to the difficulty, the ever-changing algorithms make it a moving target and just when brands and influencers alike figure it out, it evolves.
Facebook recently launched a new tool to track phone calls that happen as a result of a visit from an ad: call extensions. While call extensions have been widely used within Google Ads for some time, it’s a new way to track conversions within the Facebook Ads platform outside of the more traditional Facebook Call Ads.