Social Media sites have been on Search Marketers’ radar for quite some time now. Initially, they were seen as an opportunity to increase visibility, reinforce branding, acquire links, etc. Now, with Facebook leading the way, they’re evolving to include targeted ads that are based on the interests of their users, as expressed through individual profiles and networks.
In a nutshell, Facebook is looking to capitalize on the fact that they have naturally collected a wealth of information about what their users are interested in. Each time a user blogs about something or joins a new group, they’re providing Facebook with another bit of information that will allow the site to place more targeted ads in front of them. So far Facebook has declined to comment on whether they’re developing this ad system internally or utilizing an existing platform.