Articles in The 'Filters' Tag

Are Ghosts Visiting Your Website? Here’s How to Block Them

by Grant Marlowe

No, ghosts aren’t actually visiting your website. What they’re doing is going directly to the GA servers via the Measurement Protocol (a tool designed to help developers collect event data). Funny enough, as discussed here, they’re doing it to get your attention. This attention is undeserved, and can lead to a lot of wasted time trying to determine the “who” and the “why” of visits, referrals, or a sudden spike in traffic. Luckily, you can easily exclude these ghosts thereby improving the validity of your data.Read More