Your site may be mobile-friendly, but how well does it rank in mobile search compared to desktop? Google data tells us more searches take place on mobile than on desktop in 10 countries, including the US and Japan. With so many searches occurring on mobile, it’s important to be aware of the differences between the mobile and desktop search landscape.
A recent study examining top-ranking pages in mobile search has identified important common factors among them. If you’re looking to boost your mobile rankings, this is what you should consider:Read More
In this post I will cover some important animation principles used to give life and interest to Flash animations.
1. Squash and Stretch
The classic example of this principle is a bouncing ball. When a ball bounces on the floor the shape of the ball is “squashed” because of the effect of gravity. To add a feeling of speed to the ball you can “stretch” it out while it is at its fastest key frame.
Anticipation is the act of preparing for action. Think of someone winding up for a pitch. To use this principle in Flash, simply drop your object back in the opposite direction for a few frames and add a slight pause, then let the action carry through.
3. Follow Through
Think of “follow through” as if a person just threw a ball and their arm is continuing to swing downward. The momentum of the swing carries the arm forward and down.
4. Easing In and Out
Easing is slowing in or slowing out of a movement. It can add grace and elegance to an animation, making it more believable by creating the illusion of weight and resistance.
To give a larger-than-life feel to your animation, try exaggeration. Scale your objects on your extreme key frames to add punch. Animate some things larger or smaller than they normally would be. Be careful not overdo it or your animation will become overbearing and garish.
Firstly, Flash requires the installation of a browser plug-in to display its content, but the browsers that support it are mostly limited to personal computers. So a flash heavy website will not display correctly for other devices with web browsers, such as cell phones, PDAs or some of the most popular gaming systems.
Secondly, it is still unknown how well Flash based content gets indexed in search engines. Traditionally, Flash based content was ignored by all search engines. Although Google and Yahoo have announced that they are able to index flash content, the SEO benefits and success have yet to be proven. Some common things we see from our clients are the use of Flash as their primary navigation source. If your primary navigation is contained within a Flash movie, then you need to consider an html based alternative. Probably the best use of Flash, in our opinion, is for rich banner ads, or aesthetic elements that do not rely heavily on important content.
Overall, if you are concerned about search engine rankings and you have a content rich website, it is best not to design an all Flash site. If you still want to go down that route, make sure you have an alternative html option, such as those listed above, so search engines will play well with your website. As of right now, it does not appear that you can have an all Flash website without some kind of supplemental solution. Only time will tell if Flash and SEO are truly good bedfellows.