Articles in The 'Flexible Strategies' Tag

Expert AdWords Bid Strategies for Driving ROI and Building Brand Awareness

by Max Braglia

As with any ad platform, marketers fail and succeed in AdWords based on the strength of their strategies. Bid strategies in AdWords should begin with your specific needs, goals, and budget. Depending on what your needs are, there are two main bid strategies in AdWords – one that optimizes for ROI and one that optimizes for branding.

In this post, we’ll look at both strategies and some specific bidding tactics that can be deployed with each strategy.Read More