Klout (www.klout.com) measures a person’s influence in aggregate of all of their social networks (at least those currently integrated with Klout). The San Francisco based company has scored over 80 Million people since 2008. The unit of measurement compiled is called The Klout Score and is a number from 1 to 100. The higher the score, the more influence Klout has computed that you have.
Your Klout Score is compiled from three factors – True Reach, Amplification, and Network Score. Your True Reach measures how many people you actually influence. There are safeguards in place to filter out bots and spam to sift down to how many people are actually interacting with your content. Another way of looking at your True Reach is to think about how many people share your content and how many people are compelled to respond to your messages. Your Amplification can be thought of as how many times your message is spread. Do your friends want to share your message with their friends? Your Network Score takes into account not just how many people are in your network, but how many of those people are influencers themselves. The more influencers you know who react to your content, the higher your Klout Score is likely to be.
The Klout Score Formula
Until recently, your Klout Score was determined from online influence in five social media channels: Twitter, Facebook, LinkedIn, Foursquare and YouTube. Klout doubled that number to ten by adding Blogger, Flickr, Instagram, Last.fm and Tumblr.
Keeping with the trend of social media companies having their very own buttons, Klout introduced the +K Button in June. The +K Button is similar to Google’s +1 Button in that you are making a recommendation. In Klout’s case, you are recommending an individual as a good source of information on a certain topic. You can read more about the +K Button on Klout’s Blog.
The Foursquare mobile application caters to a very specific group of individuals; highly engaged users who usually live in major cities, have a significant amount of friends, are socially active and have a desire to discover new places on a regular basis. With big players like Facebook and Yelp releasing their own versions of “check-in” features this year, Foursquare is trying to ensure continued growth by expanding their network.
Last week, the company announced the roll-out of Foursquare 2.0 which focuses more on pulling in information of what’s around the user than pushing out information of where they are.
The below screenshots highlight how “Tips” and “To-Dos” now have their own section in the interface.
(Image from Foursquare.com)
By making these features more prominent and more of a focus within the application, Foursquare has the potential to increase their audience. “Tips” have evolved from entrée recommendations at a nearby Italian restaurant to traffic alerts from local news channel. “To-Dos” serve as another useful organizational tool that allows a user to save reminders about a particular location. With Foursquare 2.0, the application is positioning itself as more than a social check-in service and can now reach those who are looking for a hub of useful local information.
Foursquare is an application (app) for your iPhone, Android, Blackberry, or Palm that takes social networking to the next level. Users can update their location and send reviews about their favorite hangouts. This app uses a list of restaurants, bars and nightclubs and it integrates with Yelp and Google Maps, making it ideal for quick reviews and directions.
Foursquare lets other users know where you are. You can even “check-in” someplace to let your friends or social contacts know you are there. You can also let them know any specials or other things to do nearby. There is a competitive element to Foursquare that creates engagement. For example, you can earn badges and points for each action you complete, including “checking in” or becoming the “mayor” of a location. As more of your friends use Foursquare, you will learn more and more about the places they frequent and you can discover new places.
Foursquare goes beyond the typical online reviews seen in directories. Got a favorite local hangout? Local businesses that use Foursquare begin to recognize patrons and reward them with special offers, deals and incentives. For example, a restaurant engaged in Foursquare may want to offer a devoted customer free coffee, appetizers, ice cream or otherwise. Businesses should take this and other opportunities like Foursquare and run with them. Reward customer loyalty. It is a great way to get repeat customers and gain their social contacts as customers through word of mouth recommendations.