Articles in The 'Full Factorial Multivariate Testing' Tag


July 14 2015

Which Type of Optimization Test Should I Run?

by Jason Brewster

Ecommerce managers and agencies are always looking for the quick win during testing. But, if a test is poorly constructed, it can become a costly lesson of what “not” to do. By knowing which tests to use, you can avoid problems like low confidence in your findings. You can also ensure that you are testing your experience thoroughly by examining which elements work together, and which are catastrophic to the user experience.Read More

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