Articles in The 'GA-4' Tag

March 17 2022

GA-4 to Take Over, Universal Analytics to Sunset July 2023

by Danielle Leitch

As many of you know, Google has been working to build out the infrastructure for a new version of Google Analytics (known as Google Analytics 4 or GA4). This will be a replacement of the current version of Google Analytics most of you use (called Universal Analytics).

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