Articles in The 'ga api' Tag


October 4 2010

A recap of the last two weeks in the Web Analytics industry

by MoreVisibility

It’s hard to keep up with everything that’s been happening in this industry. Yesterday’s news is old news, and what you read 15 minutes ago on your Twitter feed is already below the fold – and you know what they say: “Out of sight, out of mind!

But, in case you missed anything, here are the top news items that have happened in our space since mid-September.

Google AdWords:

New My Client Center features announced, including email notifications and custom alerts!
– Coming into its own, the Keyword Tool is finally out of Beta, providing advertisers with flexible options and easy search refinements.
– New metrics are always fun for people like me, which is why it was way cool that Google introduced Estimated Top Impressions within the Bid Simulator tool.

Google Analytics:

– The Google Analytics API is a powerful application that is allowing developers to create amazing tools. Just in the last few weeks, the Google Analytics team has recorded a new episode of Web Analytics TV with the dynamic duo of Avinash Kaushik and Nick Mihailovski, focusing on the GA API. There is also a new Google Analytics + Bazaarvoice integration, as well as an updated Python Library.
– If you ever wondered about Google Analytics up time or the current status of Google Analytics, wonder no more! A new status dashboard has been launched to provide you with updates as to how the GA system is running. Notice the overwhelming amount of green check marks across the board?

Web Analytics:

– Adobe upgraded their Omniture SiteCatalyst JavaScript code to version H.22, which takes care of a few minor issues that affected a small percentage of the SiteCatalyst population.
Bit.ly and WebTrends announced an integration with Bit.ly’s Pro Enterprise service, which should add a nice value to WebTrend’s growing social media measurement capabilities. Did you know that bit.ly decodes 4.7 billion (with a “B”) URLs per month? Wow!
– eMetrics – THE web analytics conference – is happening this week (in fact, happening right now as you read this). Follow their updates on Twitter at #emetrics, or visit their website for all of the latest information. There are a lot of great speakers lined up this year, and they always have a lot of great things to say, so do follow #emetrics on Twitter to get the inside scoop of what’s happening for those of you who can’t be there live.

December 7 2009

Even More Great Features from Google Analytics!

by MoreVisibility

Earlier today at the Search Engine Strategies conference in Chicago, Mr. Phil Mui, Google Analytics Senior Product Manager, announced several new features for Google Analytics that build on last month’s big feature release. This included the new Intelligence section, Custom Alerts, and Multiple Custom Variables.

Today’s announcement included the introduction to Annotations, the news that custom variables are now segmentable and available in Custom Reports, and the release of a new Analytics Setup Wizard. Let’s review each feature!

1. Annotations
Annotations are the first of its kind in Google Analytics, as they allow you to insert data into a Google Analytics trending graph. By using annotations, you can make notes and keep track of dips and spikes in traffic, right on your trending graphs. This should hopefully cut down the amount of time needed to track information down between departments of your organization, and it should also help capture the “tribal” intelligence that floats around your company:

annotations

Annotations are available in every trending graph in all reports. You also have the option to either make them private, so only you can see them, or make them public, so that any user with access to the profile can view them. Finally, you can favorite your most important annotations by clicking on the famous yellow-star, like you can in just about every Google product.

No more hunting down your webmaster / IT director / marketing manager for an explanation of why traffic sky-rocketed, when marketing emails got sent out, or how long the server crash lasted. No more looking at bulky spreadsheets filled with launch dates and release notes. Now, with annotations, you can keep a logbook of everything important that happens in your organization!

2. Custom Variables now Segmentable, Available in Custom Reports
Multiple Custom Variables, which allow you to collect unique site usage data for your most important buckets of website traffic and visitors, can now be segmented using an Advanced Segment. Previously, the only way to view these metrics was to crack open the new Visitors >> Custom Segments report. Now, you can perform deep-dive analysis like you can with virtually every other metric or dimension!

3. Analytics Setup Wizard
The next time you create a profile in Google Analytics, you’ll notice a new tracking code setup wizard that will guide you along the way. Depending on your needs (tracking sub-domains, multiple top-level domains, integrating Google AdSense or even tracking PHP or dynamic content pages), you’ll be able to configure your tracking code appropriately so that you or your web team can track everything as accurately as possible!

BONUS: New Version of the Google Analytics API
How about a tease? Later this week, Google Analytics will be making a separate announcement for some exciting new features to the Google Analytics API, including support for Advanced Segments and support for the new metrics and dimensions that have been made available to Google Analytics in recent months!

Look for all of these exciting new features to be available in your Google Analytics accounts soon!

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